Our Vision
Find out what makes HYRAYSE so special
OUR vision
Our vision is to build the leading outdoor fitness ecosystem in Europe - with HYRAYSE Gyms in urban centres, a digital app platform as a training hub and a community that lives fitness holistically.
We believe in a world in which exercise once again becomes a natural part of everyday life - inspired by innovative infrastructure, smart technology and real encounters. HYRAYSE wants nothing less than to redefine the classic fitness trail - digitalised, networked and with a view to the future.
OUR mission
HYRAYSE stands for a new chapter in the world of fitness. Our mission is to create an innovative hybrid training experience that combines the benefits of a modern outdoor gym with digital technology and an active community. We combine functional training in the fresh air with app-based coaching, personal training on demand and digital competitions. The result is a platform that not only promotes physical health, but also rethinks motivation, interaction and flexibility.
HYRAYSE appeals to people who want more from their training: Individuality, freedom and the feeling of being part of something bigger. We are developing the next generation of fitness - location-independent, dynamic and collaborative.
OUR values
Freedom - Our training platform allows you to train anywhere and at any time - outdoors, flexibly, individually.
Innovation - We are rethinking fitness: functional, digital, hybrid. We are shaping the future of exercise with bold ideas.
Community - We believe in the power of connection and exchange - HYRAYSE is not just a gym, but a community.
Health - Holistic well-being is at the centre of everything we do. We promote physical fitness, mental strength and sustainable routines.
Responsibility - We believe in transparent communication, fair access and sustainable growth - as a company and as a movement.
Our model
HYRAYSE is designed as a platform that offers both physical and digital fitness solutions. The revenue streams are modular:
1. HYRAYSE Gym Tickets
Users receive pay-per-use access to the outdoor gym. With an active app subscription, they benefit from reduced ticket prices.
2. HYRAYSE App Subscriptions
The app offers training plans, digital coaching, tracking and community functions. It is the key to a hybrid training experience - both online and offline.
3. HYRAYSE Ads & Branding
The HYRAYSE spaces serve as eye-catching advertising spaces. Co-branding with partners is just as possible as digital advertising within the app.
4. HYRAYSE Company (in development)
In the future, HYRAYSE plans to roll out mobile fitness solutions for companies - as a leasing model or purchase version with service contracts. The aim is to rethink workplace health promotion.
The founders
HYRAYSE is backed by an interdisciplinary team of experienced entrepreneurs, strategists, sports scientists and creatives.
What unites us is the conviction that exercise is not complicated, but needs to be rethought. Together, we bring expertise from the fields of fitness, product development, digitalisation, marketing and business management.
Our founders have proven in various projects how to implement ideas in a scalable way, build teams and emotionally charge brands. This experience, paired with a genuine passion for sport and health, is the foundation of HYRAYSE.
Leon Freiholz
- Expansion
- Business Model und Development
James Andrew
- Expansion
- Location management
- Equipment manager
Rüdiger van Hal
- Dipl. - Economist
- Strategy and Finance
Marco Dörr
- Business Developement